Google's web app plans collide with Apple's iPhone, Safari rules.

But it has described its efforts to provide accurate search results and cut down on misinformation, particularly for COVID-19 information, in recent blog posts. Google didn't immediately comment for this story. DuckDuckGo, which offers a privacy-focused search engine and mobile browser, said this month that its annual revenue now surpasses $100 million and that it plans to launch a desktop browser.ĭuckDuckGo, as well as Yahoo, Ecosia, StartPage, Qwant and other smaller search engines, repackage search results from Microsoft Bing and Google through partnerships with the bigger search companies. 'Users are vital to improving our search,' with their collective actions anonymously steering Brave servers toward the high quality websites Brave Search should be scanning and including in its results, he said.īrave isn't the only company aiming at Google's core business. Getting lots of people using Brave Search is crucial to its success, said Chief Executive Brendan Eich, who led Mozilla and Firefox before co-founding Brave. Public opinion, legal action and legislation could help smaller challengers take on Big Tech. But an opportunity may have opened as Google comes under intensifying pressure to protect consumer privacy and as governments around the world ramp up antitrust scrutiny. Bing is a distant second with less than 3%. More than 92% all searches go through Google, according to analytics firm StatCounter. Taking on Google is an enormous undertaking. Later, it'll offer free, ad-supported search and a paid option with no ads.

Initially, Brave Search won't show ads - the chief way that Google monetizes its search results.

And for ordinary searches, Brave can blend in Google results for people who enable the feature when prompted. Brave Search will rely on Bing in some areas, like images, where its own results aren't yet good enough. Unlike other new search engines, which generally repackage results from Google and Microsoft's Bing, Brave is building an independent index of the web. Brave Search will become the default search engine in the Brave browser later this year. Brave, the maker of a popular ad blocking browser, opened on Tuesday a public beta of its privacy-focused search engine, a first step in creating a product that could compete with market titan Google.

Brave search browser